Zero to Sixty

A new page can go from nothing to one in five visitors in a matter of months. Here is the acceleration, measured.

Most AI-search results are shown as a total — a traffic number that goes up. That hides the thing that actually matters. What you want to see is velocity: how fast a brand-new page captures share, and whether it keeps climbing. Below is the real data from our own studio, Downing Designs, tracked across three tightening windows — the full year to date, the last two months, and the most recent month. Watch what the newest pages do.

Share of Total Site Views, by Window

Each column is a tighter, more recent window. Reading left to right shows you the direction of travel — whether a page is gaining or losing share as we move toward today.

Page	Jan 1–Jul 5 (full window)	May 1–Jul 5 (recent)	Jun 1–Jul 5 (newest)	Direction
Lava Stone	8.5%	14.4%	19.3%	Zero to sixty — still climbing
Projects	19.1%	22.5%	22.9%	Strong → stronger, still gaining
Glass Bar Tops	17.4%	16.8%	17.6%	Mature, holding share
Blog	9.0%	8.1%	7.0%	Supporting role
Home	46.0%	38.2%	33.2%	Falling share — by design

Source: Google Analytics 4, Downing Designs, share of total page views by window. Ending Jul 5, 2026.

Lava Stone: A Category That Barely Existed, Now One in Five Visitors

The Lava Stone page went from 8.5% of site views to 19.3% as the window tightened toward today — and it is still climbing in the most recent month. A page that was a standing start a few months ago now pulls nearly one in five visitors on the entire site. That is what zero to sixty looks like in AI search. If you are a business sitting at zero right now, this line is your future, drawn.

Projects: Strong Became Stronger, and Held

Acceleration is only half the story — the other half is whether it sticks. The Projects page climbed from 19.1% to 22.9% and is still gaining share in the tightest, most recent window. This is the compounding half of the method: new pages launch fast, mature pages keep pulling. Nothing here spiked and faded.

The Homepage’s Falling Share Is the Proof It’s Working

Here is the number a competitor would never show you. The homepage’s share of views dropped from 46% to 33.2% — and that is exactly what should happen. The homepage didn’t lose traffic; the citation-engineered pages simply took a bigger and bigger slice of it. When the front door shrinks as a percentage, it means the deep pages are doing the pulling. The work is bringing people in now, not the brand name. That is the entire mechanism, visible in one row.