AI has made beautiful words cheap. The internet is filling up with descriptions of expertise and running short on evidence of it. The businesses AI cites are the ones that do the work and document it, and that is the one kind of content AI can’t produce. Anybody can wax poetic about how beautiful a…
Open the websites of five competing hairdressers, builders, or interior designers. They say nearly the same things: quality craftsmanship, tailored to you, on time and on budget. A prospective customer can’t tell them apart. Generic claims give search systems little evidence for distinguishing competitors. Real project documentation fixes that. It gives both the customer and…
How a single well-built page got a Tampa glass studio cited by Google’s AI Overview for a search it had never ranked for. The short answer: A new, well-structured page on downingdesigns.com was cited inside Google’s AI Overview within 24 hours of going live. The page was built around one clear subject, one clear entity,…
THE AI-READY SITE ARCHITECTURE — PART 5 OF 5 The AI-Ready Site Architecture, Part 5: FAQ This is Part 5, the final post in a five-part series on the minimum viable site architecture for AI citation — pages such as: About, Projects, Service Areas, Pricing, and FAQ. Part 4 covered Pricing, the direct-answer layer. We…
THE AI-READY SITE ARCHITECTURE — PART 4 OF 5 The AI-Ready Site Architecture, Part 4: Pricing This is Part 4 of a five-part series on the minimum viable site architecture for AI citation — pages such as: About, Projects, Service Areas, Pricing, and FAQ. Part 3 covered Service Areas, the density layer. Now we cover…
THE AI-READY SITE ARCHITECTURE — PART 3 OF 5 The AI-Ready Site Architecture, Part 3: Service Areas This is Part 3 of a five-part series on the minimum viable site architecture for AI citation — pages such as: About, Projects, Service Areas, Pricing, and FAQ. Part 2 covered Projects, the proof engine. Now we cover…
THE AI-READY SITE ARCHITECTURE — PART 2 OF 5 The AI-Ready Site Architecture, Part 2: Projects This is Part 2 of a five-part series on the minimum viable site architecture for AI citation — pages such as: About, Projects, Service Areas, Pricing, and FAQ. In Part 1 we covered About, the entity anchor. Now we…
THE AI-READY SITE ARCHITECTURE — PART 1 OF 5 The AI-Ready Site Architecture, Part 1: About This is the first post in a five-part series on the minimum viable site architecture for AI citation — pages such as: About, Projects, Service Areas, Pricing, and FAQ. Each page in this series does a specific job for…
Is Your SEO Agency Actually Working? The CEO’s Guide to Measuring SEO Performance in the Age of AI SEO reports are full of activity. Business owners need evidence. Introduction Every month, thousands of businesses receive an SEO report that looks impressive. Traffic increased. Keyword rankings improved. Twenty-three technical issues were fixed. Five new blog posts…
Cited · Built to Cite™ Why “Best X” Beats “X vs. Y” for AI Citations Comparison content wins more AI citations than almost any other format — but not the comparison content most businesses actually publish. Jeff Downing · Built to Cite™ Comparison content wins more AI citations than almost any other format — but…
